One Dollar One Show

Overview

Everyone in our industry knows the importance of awards. They can help catapult your career to the next level. Unfortunately, they’re kind of tough to get.

That’s why we created the One Dollar One Show — the world’s first advertising campaign where the credit list was up for sale. It was our way of creating a shortcut to advertising fame. The campaign also directly led to Rethink receiving the following year's One Show Call For Entries brief. So... I guess it worked? Kind of?

Results

43

Countries bought credits

1002%

Funded

373

Creatives on the credit list