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Tree Canada

Culture & Cause

Offset Mode

Overview

Internet use is surging. And so is its environmental impact. Because the more data we transfer, the more electricity we consume — creating a carbon footprint larger than the entire airline industry.

So, we created Offset Mode – a tool that calculates and offsets your digital carbon footprint in real-time.

Results

1.5M
Streaming hours offset
12,000kg
CO2 offset in just two months

Video reel

The work

Offset Mode — campaign visual 2
Offset Mode — campaign visual 3

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