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States United to Prevent Gun Violence

Culture & Cause

Backfire

Backfire

Overview

Every 16 minutes in America, someone is shot and killed. Despite this, Washington continues to fight against common sense gun laws.

We empowered Americans to fight back with Backfire — a service that let users auto-tweet the President, in real-time, every time an American was lost to gun violence.

Results

93K+
Average tweets per day
17M
Average impressions per day

Video reel

The work

Backfire — campaign visual 1
Backfire — campaign visual 2

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