Backfire

Overview
Every 16 minutes in America, someone is shot and killed. Despite this, Washington continues to fight against common sense gun laws.
We empowered Americans to fight back with Backfire — a service that let users auto-tweet the President, in real-time, every time an American was lost to gun violence.
Results
- 93K+
- Average tweets per day
- 17M
- Average impressions per day
Video reel
The work


