Braille Box

Overview

Picking your favorite chocolate from the box is a holiday tradition. But it’s a tradition not everyone gets to experience. So, in consultation with the blind and partially sighted community, we created the Braille Box: a fully accessible box of chocolates with braille orientation tabs, a braille chocolate legend, and a QR code leading to a screen reader with an audio legend.

To launch it, we partnered with members of the visually impaired community, including YouTuber Molly Burke, who helped us communicate the significance of this inclusive and accessible packaging.

CD with Sheldon Rennie. Team: Jake Gauthier and Evan Kane.

Results

3x

Sold out – then made a permanent product

395X

Earned media vs investment

100%

Became a permanent product

In the press

Featured nation-wide by CBC, CTV, and Global News despite being a primarily West Coast brand.