Distractifry

Overview

Family gatherings can be a lot. And it’s pretty much a guarantee that uncomfortable questions and topics will get brought up. But as the leading global producer of french fries, McCain’s all about bringing family together.

That’s why we made this very real, and very ridiculous piece of technology that dispenses fries whenever it recognizes cringy keywords. We launched with a sketch comedy style video highlighting the many functions of Distractifry & supported with influencer content and a sweepstakes to win your own Distractifry for your family dinners.

Together with Grace Cho, Jordon Lawson, & Eric Seymour.

Results

53M

Media Impressions

22%

Increase in sales