Doritos — Spicy But Not Too Spicy

Gen Z hates spicy food. And, apparently, spicy content. So how could we get them to try our new chip that’s spicy, but not too spicy? With a spicy adult film… that never gets too spicy — just the way Gen Z likes it. With premiered the film at a NYC’s spiciest burlesque venue with the spiciest man of the moment, Walton Goggins himself. A full 360 campaign accompanied the film launch and helped our campaign get talked about by People, Forbes, Parade, Adweek, Muse by Clio, Men’s Journal, CNN, and more.

My role: GCD.

Creative Team: Gabriel Sehringer, Idriss Dabré, Jay Do, Melissa Perrett, & Tara Lawall (CCO)